The Unwritten Rule of Business: Networking
Networking expert and founder of The Networking Company, Helen Nicholson, was the speaker at the very first WIFN event. In her address, she noted that, while women typically have a business network of 11-15 people whom they can access for advice or assistance, men have 50-70 people they feel comfortable contacting for help. That’s a staggering difference! And consider the implications for growth, advancement in companies and industries, and confidence and influence.
Helen gave very practical pointers to mastering the art of networking. Here are a few (and the bonus is that they are contained in her free – yes, free – ebook on her website):
Have your 10 second elevator speech, your ‘hook’ ready, in response to the question: “So, what do you do?”
Great networkers are distinguished by two attributes: they understand their strengths and have their own personal brand.
Touching someone’s elbow when greeting him or her increases his or her ability to recall you by 70%!
The correct place to pin your name tag at any event is on the top right-hand side of your chest, almost at the base of your shoulder.
Thank you, Helen, for sharing so readily of your wisdom and encouragement to women in the financial services industry!