Strategy Analyst specialising in the intersection of strategic planning, data analytics, adviser engagement and business development within asset management. I operate as a strategic intelligence partner to leadership — translating complex market dynamics, performance metrics, regulatory requirements, and adviser behaviour into clear, actionable insights that shape business direction and accelerate AUM growth. My capability spans deep analytical rigour allowing me to bridge strategic insight with commercial execution across the entire distribution value chain.
With expertise in market research, financial modelling, risk assessment, and competitive analysis, I provide the analytical backbone required for informed decision-making and long-term strategic planning. I enhance the distribution network through strong partnerships, technical product training, onboarding support and targeted growth initiatives. This dual responsibility positions me uniquely as both a strategic architect and a commercial catalyst for the business. I ensure alignment between investment, sales, and operational teams by producing high-quality insights, designing growth strategies, identifying market opportunities and supporting compliance across FAIS, FICA, and internal risk frameworks. Recognised for clarity of thought, analytical depth and execution excellence, I bring structure, strategic discipline, and forward-looking intelligence to a fast-evolving asset management environment.
